In another sign that we are becoming more immersed in the communication age, UNESCO-IHE, along with partners, recently launched an interesting new on-line water video channel called “The Water Channel.” As described on its website:
TheWaterChannel brings together several strands: insights in today’s water challenges, multimedia expertise and a passion for better water management and better water services for a growing world. Apart from the website, TheWaterChannel is a repository of visual water material and a media facility. TheWaterChannel provides the following services:
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Hosting of videos on www.thewaterchannel.tv and their active promotion through local broadcasts, social media, real-time announcements and linkage to special target groups
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Media management – management of video material within organizations, converting and processing (voice over, trailers and others), broadcasting and dissemination of new and old material
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Theme development – bringing together videos on special themes, adding supplementary material and special activities to bring the theme to the attention of a large audience
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Support to awareness and educational campaigns and events – prepare background material, provide interactive services, live-streaming and others
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Special productions – developing special videos or communication packages as well also video documentation and fact-finding using a network of contacts
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Off-line services – compilation DVDs for educational purposes and others, where on-line access is inconvenient
This service could be a good way to organize all of the wonderful water-related video material currently scattered on YouTube and other video websites. It also seems a great way to aid NGOs and others to develop video material and to disseminate their information.